For retail brands seeking sustainable growth, entering new markets can be a significant milestone. However, without a proper market entry strategy, any growth could be short-lived. A strategic approach can ensure you, the brand, avoid

Retail site planning is the foundation of any successful store opening. It's not simply picking a nice location, it's a strategic process to match the retailer's goals with the realities of a given market. Retailers

Retailers around the world are looking outside their national borders to secure long-term growth as strategies are built for the future, with Africa being a preferred destination due to an emerging middle class and urbanization

A solid go-to-market (GTM) strategy is vital for retail businesses looking to grow, achieve sales growth, or establish market share. Regardless of the strategy focus of domestic retail growth or a desire for international expansion

When establishing retail brands in Africa, the balance between market strategy and operational execution is usually underestimated. It is possible to minimize the gap between advisory and execution by combining project management with retail growth

Whether a brand is looking to grow in the same market, or looking to cross new borders, the right expertise can help de-risk moves and optimize returns. Retail advisory firms can help analyze the data

Whether you're expanding in established global centers of retail or looking to enter new emerging markets like Africa, market entry planning is essential to success. Your strategic decisions regarding site selection, understanding your competitors, and

From Closet Invasion to Closet Clearance As a part of growing up, many of us have the experience of inheriting or taking over the clothes of our siblings or sometimes even our parents or other

The fashion industry never fails to stay away from the limelight for all reasons and seasons. Athleisure fashion has now spent enough time in countries like South Africa, Nigeria, and Kenya to name a few.

Have you ever wondered how IKEA has lowered the costs of its products? The brand has made a niche in selling high-end beds, sofas, dining sets, and wardrobes at half the price of its competitors,