A solid go-to-market (GTM) strategy is vital for retail businesses looking to grow, achieve sales growth, or establish market share. Regardless of the strategy focus of domestic retail growth or a desire for international expansion

When establishing retail brands in Africa, the balance between market strategy and operational execution is usually underestimated. It is possible to minimize the gap between advisory and execution by combining project management with retail growth

Whether a brand is looking to grow in the same market, or looking to cross new borders, the right expertise can help de-risk moves and optimize returns. Retail advisory firms can help analyze the data

Whether you're expanding in established global centers of retail or looking to enter new emerging markets like Africa, market entry planning is essential to success. Your strategic decisions regarding site selection, understanding your competitors, and

From Closet Invasion to Closet Clearance As a part of growing up, many of us have the experience of inheriting or taking over the clothes of our siblings or sometimes even our parents or other

The fashion industry never fails to stay away from the limelight for all reasons and seasons. Athleisure fashion has now spent enough time in countries like South Africa, Nigeria, and Kenya to name a few.

Have you ever wondered how IKEA has lowered the costs of its products? The brand has made a niche in selling high-end beds, sofas, dining sets, and wardrobes at half the price of its competitors,

Changing Dynamics in the African Continent for Traditional Retailing Now it is no longer a hidden insight that Africa is set to become the next big retail market in a few years from now. Some

In today’s competitive environment, the struggle for brands to stand out in the crowd is real. Different branding and marketing strategies are tried and tested by companies all the time. However, most of these efforts